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Beth Reynolds
Energy PR
01993 823 011

New Event Explores the Benefits of Embracing a Plant-Based Diet in Public Sector Catering

New Event Explores the Benefits of Embracing a Plant-Based Diet in Public Sector Catering


With poor diet contributing to a mounting public health crisis in the UK, plant-based foods are set to become more important than ever in public sector catering. Designed with this in mind, Europe’s first ever dedicated plant-based event, Plant Based World Europe, will offer public sector professionals the opportunity to discover the incredible innovation taking place in the industry, and learn more about implementing plant-based foods within their own supply chain to create healthier, more sustainable meal offerings.

Taking place at London’s Business Design Centre on the 8th and 9th April 2021, the event will bring together a host of world-leading plant-based food producers and manufacturers to showcase their products and offer visitors the chance to taste them for themselves.

Amongst the visionary brands in attendance, Devil’s Kitchen, a vegan food manufacturer backed by renewable energy company, Ecotricity, will be joining the event to showcase its Little Green Devils brand. The brand was among the first in the UK to offer vegan, centre-of-plate protein foods made especially for children and its foods have already been selected for over 2,000 school menus across the UK.

Protein alternatives will be a strong theme amongst exhibitors at the show, with an extensive range of healthy meat alternatives on display for visitors to discover and sample. For example, Quorn will be showcasing how its products can create high street inspired, delicious dishes which are easily adapted for both secondary and university education. Plus, they’ll have one of their biggest ever product launches on display.

Also exhibiting better-for-you protein alternatives, Better Nature will join the event with its new range of delicious, minimally processed fermented products. The company will use the show to highlight the advantages of tempeh, which forms the basis of all its products and is high in protein, fibre, and essential micronutrients such as iron, calcium and B vitamins.

In addition, Jack & Bry will be sharing its innovative new plant-based meats made from jackfruit. The company will be showcasing its full range of beef mince, sausages, pepperoni, chorizo, burgers, chicken nuggets, fish fingers, ham, and bacon, all of which are made using a wholefood as the main ingredient, making them both delicious and nutritious.

Elsewhere on the show floor is the Culinary Theatre where visitors will be able to sample the foods available at the show and gain tips from professional chefs about how to incorporate the products into easy and delicious meals. 

To accompany the exhibition, the event will play host to a cutting-edge conference programme, featuring a jam-packed schedule of educational content devised for public sector catering professionals. The seminars have been designed to explore why embracing plant-based eating throughout public sector catering has the power to transform public health and satisfy palettes across the nation. Influential speakers from across the food and beverage industry will take to the stage throughout the event to share real-life case studies and offer their advice on successfully incorporating plant-based foods onto menus.

In order to create a truly innovative, impactful and educational event, Plant Based World Europe is working closely with some of the biggest names in plant-based foods from across the world. Commenting on the importance of the event, Shireen Kassam, Founder and Director of Plant Based Health Professionals UK and part of the public sector advisory committee for the show, said: “As a healthcare professional, I feel strongly that the food we serve in public spaces, including hospitals and schools, should promote a healthy lifestyle and be sustainable for both people and the planet. The simplest way to achieve this is by showcasing the foods that are most consistently associated with good health – fruits, vegetables, whole grains, and beans.

“Plant Based World is bringing together all aspects of the food system, from farm to fork, and opening up the conversation about the science behind plant-based eating, as well as introducing visitors to new foods that can help us to improve personal health, whilst also benefiting animals and the environment.” 

Also joining the public sector advisory committee is Sean Mackenney, Programme Manager at Forward Food, Humane Society International. Discussing the importance of the show, he said: “We are reaching a point where everyone knows that there is a problem with our food system and that there is an alternative. Public sector professionals are key to bringing about positive change as they provide food for so many people and, as a result, have a strong influence over their diets.

“Plant Based World Europe will bring together a wide range of experts, from healthcare professionals to environmentalists, to open up the conversation and make plant-based eating more accessible for the public sector. With exhibitors from across the globe demonstrating their ground-breaking new products and the opportunity to network with world-leading experts and suppliers, the show is the perfect place to meet new people, discover the foods currently on offer, and learn more about taking a holistic approach to plant based living.”

For further information or to register to attend the show, please visit https://plant-based-world-2021-visitor.reg.buzz/pr2 or to exhibit, contact the show team on 01306 775 059.


For further information or comment, please contact Beth Reynolds or Jade-Louise Middleditch at Energy PR on 01993 823 011 or email plantbasedworldexpo@energypr.co.uk


Notes to Editor

About Plant Based World Europe

Plant Based World Europe is the only 100% plant based B2B event to attract an audience of buyers and food and beverage professionals from across retail, foodservice and public sector catering. This unique event will combine a world-class conference with an international exhibition of the biggest and best products in the market, as well as high-level networking and tasting opportunities.

The mission of Plant Based World Europe is simple: getting the latest plant-based products in front of decision makers, educating them on how these foods will improve the wealth of their business and the health of the people they serve. Plant Based World Europe is arriving at London’s Business Design Centre on the 8-9th April 2021. Online registration is now open at www.plantbasedworld.com