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Abigail Stevens
JD Events and Beyond Animal


Plant Based World Expo Europe and Beyond Animal announce Live Pitch Event at UK Show

London/Lausanne, 2July 2021                                                              

Plant Based World Expo Europe and Beyond Animal are proud to announce their inaugural collaboration in the form of a series of Live Pitch Events, taking place during the two-day show in London on 15-16 October 2021.The events will highlight some of the most promising start-ups and scale-ups in the plant-based space, bringing together international fundraising businesses and investors. By facilitating investment, the Beyond Animal Pitch Event aims to promote and accelerate future protein solutions, helping to re-shape the future of food. 

The COVID-19 crisis has clearly shown the urgent need to accelerate food-system change by investing in animal-free solutions. The alternative-protein investment sector is experiencing rapid growth, with more than $3.1 billion raised from venture investors in 2020, three times more than in any single year in the industry’s history, according to the Good Food Institute (GFI).

According to London-based investor network FAIRR (Farm Animal Investment Risk & Return), key drivers of climate change and food safety are leading markets away from animal farming and toward better alternatives – with investors targeting investment opportunities that are both sustainable and scalable, and consumers increasingly shifting towards plant-based foods. The alternative-protein sector has become increasingly attractive to institutional investors, venture capitalists, angel investors, and individual investors in the face of increasing demand. Additionally, burgeoning investor interest is encouraging more start-ups and first-to-market entrepreneurs to develop innovative protein solutions.

It is this increasing consumer demand that has driven businesses to seek ways to diversify their offerings, leading to the creation of Europe’s first 100% plant-based trade show, Plant Based World Expo. Following a successful launch in 2019 in New York, the trade show and conference will play host to some of the biggest alternative protein brands in this space, including the likes of Beyond Meat, Quorn, OmniPork and THIS. The plant-based sector is one of the fastest growing food categories with double digit growth in 2019 and that trend is expecting to continue with sales estimated to reach $80 billion worldwide by 2024.


Plant-based investing: helping to build the food solutions of the future

The Beyond Animal Pitch Event will host four sessions, during which entrepreneurs from the alternative-protein space will have the chance to pitch in front of a panel of investors and an audience consisting of industry experts, consultants, and corporates.

Attendance at the Beyond Animal Pitch Event will be by invitation only, and oriented towards the most active investors in this space.

Companies (start-ups and scale-ups) eligible to apply to pitch are those whose products and services accelerate the transition away from the use of animals, including: 

  • CPG brands (alt proteins, plant-based fish, plant-based dairy, etc.)
  • Food ingredients
  • Technology used in the creation of animal alternatives

The pitch sessions will be grouped by size of deal and stage of company, with at least one session on Saturday focusing on seeding of start-ups.

Successful candidates will be chosen from the fundraising deals registered on the Beyond Animal platform before 6th September 2021, with priority given to exhibitors at the show and those with the highest investor interest. Entrepreneurs wishing to Pitch, can apply by registering their deal on Beyond Animal

Investors interested in investing in companies with products that are plant-based or use other forms of alternative protein and are working on removing animals from the supply chain and who wish to attend the event can do so by registering as an investor on Beyond Animal.

The pitch sessions are open for sponsorship via this form. For more information and to get in touch click here.    


At a glance:

What: Plant Based World Expo Europe – Beyond Animal Pitch Event 

When: 10.30am and 2.30pm on 15-16 October 2021

Where: The Business Design Centre, 52 Upper St, The Angel, London N1 0QH

Hosts: Plant Based World Expo Europe and Beyond Animal

Registration and attendance: Register to attend Plant Based World Expo via their website. Attend the Beyond Animal Pitch Eventby invitation after registration for entrepreneurs via Pitch with Beyond Animal, for investors via Investing with Beyond Animal.

Registration and Information: www.plantbasedworldeurope.com


About Plant Based World Expo

Plant Based World Expo is the only 100% plant based B2B event to attract an audience of buyers and food and beverage professionals from across retail, hospitality, and food service. Coming to London’s Business Design Centre on 15-16 October 2021, it will feature an international exhibition of the biggest and best products on the market, as well as educational conference sessions, high-level networking and product tasting opportunities. Don’t miss your chance to attend, registration is now open for qualified trade professionals. Learn more at www.plantbasedworldeurope.com/attend.asp


About Beyond Animal: a leading digital networking platform

Delivering digital tools, such as online funding, networking and business services, that accelerate the transition to an economy free of animal exploitation. Our vision: a kinder, cleaner, healthier world.

For more information and inquiries about Beyond Animal please email: humanity@beyondanimal.com

Beyond Animal media pack: bit.ly/beyondanimal