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Woody Harrelson is the latest celebrity investor to jump on board the plant based investment bus by backing Wicked Kitchen, who have also supported famous vegan, Billie Ellish on tour offering plant based food to her many fans.

Wicked’s recent $20m investment raise shows that the appetite for impact investing in the food space is alive and kicking – backed up by a recent Boston Consulting Group report which concluded that dollar for dollar, investments in alternative meat and dairy deliver higher emissions reductions than investments in green buildings or green cars.