THIS™ was founded in June 2019 by ex-meat fanatics Andy Shovel and Pete Sharman as a plant-based food brand for meat-lovers. They previously ran a successful burger business and sold it after deciding their next business would have sustainability at its core.
Andy oversees the creative side of things at THIS™ and channels his creativity into driving brand awareness. He has always been passionate about entrepreneurship, setting up his first business in recruitment fresh out of university. He believes plant-based food plays an essential role in changing our food system for the better.
Session Participation:SPEAKER: Plant-Based Parity: The importance of taste and price parity in consumer adoption